In a conversation directed by the folks over at illRoots, CuDi explains his general creative process as a musician. KiD CuDi was 1 of 6 artists chosen this year to design his own label for Beck’s beer. Then, he breaks down his label design for Beck’s, explaining that each of the 3 rings represent a different installment of his Man on the Moon trilogy. The 3rd and final installment of which is slated for release next year. Take a closer look at his design below.