How did you get into fashion?
I graduated from the University of Oklahoma with a degree in fine arts. To start a clothing company was a dream of mine since I was a teenager. In the last year of college, I just had to do it.
Tell us about your collections.
This new collection is based around our new mantra GUARD YOUR HEART FEED YOUR MIND. That was an organic personal statement that worked itself into the brand. Its something I truly believe in and am trying to live by. We’re trying to put out a positive message without being overt, ie PMA (positive mental attitude).
How would you describe your design
I’ve always been a simplified in my design aesthetic. The new wave recently has been about stripping down to black and white but that as always been the Local Tourist style, maybe moving forward to go left of the curve we’ll start doing color. The brand started as simplified line drawings of female faces, moved into repetition of the Local Tourist logo, collaborations and now we’re motivated to put out our own message of positivity.
Where do you go for inspiration?
I’d like to think I get my inspiration from my personal life, as I’ve undergone a discipline of personal growth recently and started reading a lot of books, hence FEED YOUR MIND. I’m also influenced in what I see, what I listen to, sometimes its to add to those influences and sometimes it is in reaction to those as to do something different because I’m seeing a lot of the same thing. One of our newest tees coming out very soon simply says ORIGINAL CONTENT
How much does travel influence your designs?
Local Tourist isn’t necessarily about physical travel in that respect. More so, to travel in your mind, thoughts and notions. As to not become localized so much in your thinking or way of being. To not be afraid to become a tourist in your thoughts, explore new influences and ways to approach situations.
How does that inspiration turn into reality?
One just can’t sit and think, it is really about doing. That’s what I encourage my peers to do, more doing than thinking. What we do this week, sets up next weeks results. If you want a bigger bank account, deeper relationships, or weight loss; one just can’t think about it, read about it…after the research one has to put that plan into action and in that the process may be unfamiliar (Tourist) but soon it will become a Local way to do your new program and you’ll start getting positive results.
What’s your connection to Minneapolis today?
Geographically I’m closer to the capital and sister city St. Paul. I was born in the suburbs, moved to North Dallas as a teenager; graduated high school there and went to OU. Lived 7 years in Los Angeles, had a pop up store in DTLA for almost 2 years, I like to say I’m a Local Tourist. Minneapolis is a great city, lots of culture and influence; one of my favorite places to go is the Walker Art Center.
Is there any place in the world you haven’t been to yet but would like to visit from a professional perspective?
I’ve never been over seas; I definitely need to see the world, something overdue.
Who do you think is the ideal “Local Tourist” women?
I’d say a woman that holds the same core values as the brand does. One that is mindful of their heart and one that feeds her mind with knowledge.
How would you describe your personal fashion style?
My personal style is definitely simple, lol. Nike Air max 90s all day, Levi’s 501, polo and other Nike tops. There was a time in my life where all the tops I wore was Local Tourist but then it got to feel like a uniform, it’s freeing to support others who I admire.
Can you tell us about your Spring 2014 collection.
What’s next for you professionally?
One thing we’re really excited about is these next three months (March-May) are mixes with Spintelect, League of Starz, and Fat Tony. I’ve had personal relationships with all and to finally do a project together is a win win situation. I’ve been getting a little more involved in music and its exciting. We’re also developing a high-end accessory line for Local Tourist. The future is bright!
We were graced with the opportunity to have Eric Fobair share his thoughts with us and would like to share with you all some other links to continue to follow the entrepreneurial mind behind “Local Tourist.”
Visit the action below.
Local Tourist has released a number of promotional mixtapes, most recently The French Kiss Playlist Pt. 1 by Aei (click to stream on Soundcloud). Click here for a promo video of the spring line. Keep up with Local Tourist on their Karmaloop Kazbah page.